Did you know that having no website is like handing out blank business cards? Scary, right? But, it does not have to be!
If you are truly interested in growing your practice, you need to launch a great website! But HOW? Let’s explore six tips to get you started on your journey to build your first website:
What is your purpose?
First, determine who you are marketing to. Yes, you want to market to new clients but what type of practice do you have and what type of practice areas do you want potential clients to know you specialize in?
Who is your competition?
Ask yourself: Who are my competitors in those practice areas? Do if they have a strong or weak website? Does their website answer the basic questions any potential client would want to know about their firm? Be sure to do this as this will help you (or your webmaster) build your own website.
What makes you/your practice unique?
Make a list of what sets your firm apart from all the rest (including your competitors). This is called your firm’s unique selling proposition. Ask yourself: “what would be meaningful for my potential clients/guests to see?” Use this to establish your goals, expectations, and measures of success.
What guidelines should you consider?
Take a moment to review these important rules regarding your duties to prospective clients: Rule 1.18 and lawyer advertising: Rule 7.1-7.5 of the South Carolina Rules of Professional Conduct. You can also e-mail or speak with a Risk Management Advisor here at the South Carolina Bar.
Who will help build your website?
Decide if you have the skills to build your website yourself or if you need to hire a webmaster. If you decide to hire someone to help you, don’t worry. The decisions you make now will help your webmaster know what direction you want to take.
Have you reserved a domain?
Decide what you want your domain to be. Your domain name should be focused around your practice. What do you think most prospects would type in on their internet browser to find your law practice? If you’re not sure, poll your staff, colleagues, friends, and family to see what their response might be. Check out these tips from Attorney at Work on how to design the best law firm website (and from GoDaddy on how to choose the best domain).
Look for additional tips in the March edition of SC Lawyer magazine. In the meantime, contact email@example.com or firstname.lastname@example.org if need further assistance.