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Archive for the ‘Tips & Tricks’ Category

Let me make this perfectly clear: your business card says a lot about you. When I open the desk drawer with my Rolodex and piles of rubber-banded cards, it’s like pulling open a drawer of memories. (It also reminds me that I need to scan them with my Fujitsu ScanSnap and save them with CardMinder.)

In some cultures, it is considered correct business politesse to hold the card presented to you with both hands, observe it, and comment, before putting it carefully in your wallet.

I have my own rules for business cards, to wit:
• Make sure someone can read your card easily without glasses or a magnifying glass (the “over age 40” rule).
• If you use your domain name in your email address, make sure you also have a web page with that domain name.
• Send two business cards to each client at the close of your case and ask them to refer you business.
• Whenever you give your card, give three (one for that person and two for friends).
• Use both sides of the card – include your practice areas on one side, a map to your office, or a piece of advice.
• Make it unique and easy to spot.

Making your card unique and easy to spot is tricky in the rather conservative field of lawyering. You want the impression you make to be favorable, so keep that in mind before you get too wild and crazy. And if inexpensive business cards are what you seek, the Internet is a good place to go. Try Vistaprint, but don’t forget to give your local supplier a chance to compete.

Do you jump from one task to the next without ever finishing? You may want to try the Pomodoro Technique of getting work done. To begin, you’ll need a kitchen timer, a list of tasks and a pencil. Choose a task to be accomplished and set the Pomodoro to 25 minutes (the Pomodoro is the timer). Work on the task until the Pomodoro rings, then put a check on your task list. Take a five minute break and begin a new task with the timer running. Every 4 “Pomodoros” take a longer break (15-20 minutes). The technique was created in the 1980s by Francesco Cirillo. Cirillo originally used a kitchen timer shaped like a tomato (pomodoro in Italian), hence the name. To download the free book and forms, visit the Pomodoro Technique website.

I find that many small law firms have reserved a domain name and have set up their email to use that name, but they have no Web page yet. I think that it’s really important to have some kind of Web presence if you are giving out your email address and it ends in something like @Doelawfirm.com.  I imagine the prospective client seeing that domain name and trying to look it up on the Internet. What do they think when nothing is there? When it happens to me, I think that maybe the firm isn’t quite as “together” as I would like my lawyer to be. It shows a lack of completion.

So what is holding so many lawyers back? Fear of high cost, for one thing. Difficulty in finding a Web page designer is another. And then there’s the content factor: what are we going to say? No one wants to have an amateurish Web page. I understand all of these concerns. But I think that having a simple page with the firm’s directory information and practice areas, lawyer’s names and a map is a good thing. No need for a “contact us” button. I think soliciting business on the Internet isn’t something you should do without thinking about it a long time and weighing all the pros and cons.

As for cost, there are loads of unemployed or part-time Web designers advertising reasonably priced Web pages on the Internet. Chances are, one of your friends has a friend who has a college age kid who’s a wiz at designing Web pages. Also, with the advent of blogging, so many free, professional looking, templates are available online. There are also inexpensive editors that you can find online – see my post on Artisteer, for example. I’ve known more than a few lawyers who tackled their own designs. Look at local law firm Web pages and see who took design credit. Contact them and get a price. Google “web design” and your city name to see a list of local companies and to request some quotes.

Coming soon: search engine optimization: does it work and is it worth paying extra?

The South Carolina Bar Convention was held January 21 – 24, at Kiawah Island Golf Resort. My favorite part, as always, was the Technology seminar on Thursday afternoon. The Tech seminar has become something of a tradition at the Convention. Over the years, we’ve been honored to have some top-notch national speakers from the world of legal technology. Past speakers have included Ross Kodner, Sharon Nelson and John Simek, Craig Ball, Walt Mossberg, Jim Calloway, and more. This year, Convention attendees were wowed by Carole Levitt and Mark Rosch, of Internet for Lawyers.

Mark and Carole are nationally known and respected “cybersleuths.”  Mark’s background is in business, the entertainment industry and technology; Carole’s is in law and library science. Together they have created Internet for Lawyers, through which they speak, write,  and assist lawyers with finding the electronic “smoking gun.” Their current book, The Cybersleuth’s Guide to the Internet, will be joined soon by two new books for the ABA Law Practice Management Section – Find Info Like a Pro, vol. I, will debut at ABA TECHSHOW in March.

The session was fast, funny, and informative. Mark and Carole really know their stuff. I learned many things I didn’t know about research on the Internet. Judging from the comments from the lawyers attending, I wasn’t alone. In three hours, we covered everything from how to investigate people and companies using free web sites, to some great tips on software and web sites most lawyers have, but aren’t using as well as they should. I know it will be hard to top this year’s program. I’ll be looking hard for next year’s speakers when I attend ABA TECHSHOW in March.

Open multiple files and file types at one time. Whenever you start a dialog box to navigate to and select files, you always have the option of selecting multiple files to perform the same operation on.  Hold down the Control Key and click the files you want to see.  Move the cursor over one of the highlighted (selected) files, right click, and when the menu of options opens, choose Open. The operation you select will impact all selected files.  So, if you’re in My Docs and select a PDF file, a Word file and a PowerPoint file, all three files will automatically open in the appropriate program.