I find that many small law firms have reserved a domain name and have set up their email to use that name, but they have no Web page yet. I think that it’s really important to have some kind of Web presence if you are giving out your email address and it ends in something like @Doelawfirm.com.  I imagine the prospective client seeing that domain name and trying to look it up on the Internet. What do they think when nothing is there? When it happens to me, I think that maybe the firm isn’t quite as “together” as I would like my lawyer to be. It shows a lack of completion.

So what is holding so many lawyers back? Fear of high cost, for one thing. Difficulty in finding a Web page designer is another. And then there’s the content factor: what are we going to say? No one wants to have an amateurish Web page. I understand all of these concerns. But I think that having a simple page with the firm’s directory information and practice areas, lawyer’s names and a map is a good thing. No need for a “contact us” button. I think soliciting business on the Internet isn’t something you should do without thinking about it a long time and weighing all the pros and cons.

As for cost, there are loads of unemployed or part-time Web designers advertising reasonably priced Web pages on the Internet. Chances are, one of your friends has a friend who has a college age kid who’s a wiz at designing Web pages. Also, with the advent of blogging, so many free, professional looking, templates are available online. There are also inexpensive editors that you can find online – see my post on Artisteer, for example. I’ve known more than a few lawyers who tackled their own designs. Look at local law firm Web pages and see who took design credit. Contact them and get a price. Google “web design” and your city name to see a list of local companies and to request some quotes.

Coming soon: search engine optimization: does it work and is it worth paying extra?

This blog uses WordPress, but since I wanted to create my own theme instead of using someone else’s, I needed a theme editor. (My choice was to either find a wysiwyg editor or learn CSS, which I didn’t have time for.) Luckily, I found  Artisteer 2 which is $49.95 for home and academic use and $129.95 standard edition. There is a free trial version and I urge you to try it first before you purchase it, since there’s no refund.

Artisteer not only generates WordPress themes, it can generate Joomla templates, Drupal themes, DotNetNuke skins, and Blogger templates. Artisteer software has a clean interface (it actually reminded me of Word 2007) and it was simple to choose one of their blog themes and then edit it extensively to get pretty much the look I wanted. I was able to add different fonts, although it includes dozens. Artisteer can customize almost everything in the themes by color, font, size and more. One drawback: it comes with a limited amount of clipart images for use in the header, but you can also use your own.

Artisteer is a fairly inexpensive option when compared to other products out there, like Dreamweaver ($399 for new users) or Adobe Contribute CS4 at around $199 for a new license. If you already own Dreamweaver, you can download a free extension called ThemeDreamer, which allows WYSIWYG editing of WordPress. There are also other WYSIWIG editors, such as Microsoft SharePoint Designer.