Bankers, accountants, financial advisors, physicians, realtors, and even other attorneys can all be a good referral source. It’s important to maintain regular contact with other professions so that your practice is the first source they think of. Here are six great tips to build your networks from Tips for Lawyers and a few tips on how to master the meet and greet (Attorney at Work). Check out other great networking resources in the South Carolina Bar Lending Library and don’t forget to join the Solo and Small Firm Section. The Section is a great way to receive discounts on select CLE’s, participate in the members-only listserv, meet other solo and small firm attorneys across the state, not to mention lots more! E-mail firstname.lastname@example.org for more information.
Posts published in “Networking”
Let me make this perfectly clear: your business card says a lot about you. When I open the desk drawer with my Rolodex and piles of rubber-banded cards, it's like pulling open a drawer of memories. (It also reminds me that I need to scan them with my Fujitsu ScanSnap and save them with CardMinder.)
I have my own rules for business cards, to wit:
• Make sure someone can read your card easily without glasses or a magnifying glass (the “over age 40” rule).
• If you use your domain name in your email address, make sure you also have a web page with that domain name.
• Send two business cards to each client at the close of your case and ask them to refer you business.
• Whenever you give your card, give three (one for that person and two for friends).
• Use both sides of the card – include your practice areas on one side, a map to your office, or a piece of advice.
• Make it unique and easy to spot.
Making your card unique and easy to spot is tricky in the rather conservative field of lawyering. You want the impression you make to be favorable, so keep that in mind before you get too wild and crazy. And if inexpensive business cards are what you seek, the Internet is a good place to go. Try Vistaprint, but don't forget to give your local supplier a chance to compete.