Become a member of the Solo & Small Firm Section and take part in the Law Practice Management and Technology for the Small Firm seminar on June 22 for half off the registration price. Topics include the paperless office, cybersecurity and marketing. A networking lunch is included. Membership in the Section is just $20 and includes access to the Section’s popular listserv. For information on how to join the Section, go to www.scbar.org/solo or contact Emily Worley at firstname.lastname@example.org. Register for the conference (live or webcast) online.
Posts published in “Business development”
Want to learn how to be competitive in the legal field?
Visit the Business Development section of the South Carolina Bar Lending Library.
Explore more than 25 resources, including Susan R. Sneider’s A Lawyer’s Guide to Networking, Peter E. Rouse’s Every Relationship Matters – Using the Power of Relationships to Transform our Business, Your Firm and Yourself, Merrilyn A. Tarlton’s Getting Clients – For Lawyers Starting Out or Starting Over and Mark Powers and Shawn McNalis’ How Good Attorneys Become Great Rainmakers – A Breakthrough Referral Marketing Process.
Did you know that having no website is like handing out blank business cards? Scary, right? But, it does not have to be!
If you are truly interested in growing your practice, you need to launch a great website! But HOW? Let's explore six tips to get you started on your journey to build your first website:
What is your purpose?
First, determine who you are marketing to. Yes, you want to market to new clients but what type of practice do you have and what type of practice areas do you want potential clients to know you specialize in?
Who is your competition?
Ask yourself: Who are my competitors in those practice areas? Do if they have a strong or weak website? Does their website answer the basic questions any potential client would want to know about their firm? Be sure to do this as this will help you (or your webmaster) build your own website.
What makes you/your practice unique?
Make a list of what sets your firm apart from all the rest (including your competitors). This is called your firm's unique selling proposition. Ask yourself: "what would be meaningful for my potential clients/guests to see?" Use this to establish your goals, expectations, and measures of success.
What guidelines should you consider?
Take a moment to review these important rules regarding your duties to prospective clients: Rule 1.18 and lawyer advertising: Rule 7.1-7.5 of the South Carolina Rules of Professional Conduct. You can also e-mail or speak with a Risk Management Advisor here at the South Carolina Bar.
Who will help build your website?
Decide if you have the skills to build your website yourself or if you need to hire a webmaster. If you decide to hire someone to help you, don't worry. The decisions you make now will help your webmaster know what direction you want to take.
Have you reserved a domain?
Decide what you want your domain to be. Your domain name should be focused around your practice. What do you think most prospects would type in on their internet browser to find your law practice? If you're not sure, poll your staff, colleagues, friends, and family to see what their response might be. Check out these tips from Attorney at Work on how to design the best law firm website (and from GoDaddy on how to choose the best domain).